Plant Proof™ was inspired by Simon’s personal experience living a plant based lifestyle.  Prior to transitioning from animal foods to a plant based diet he shared many common fears among men, and many women, in this position:“Am I going to lose muscle?” “Will I gain fat and feel bloated?” “What about my iron?” “Will I get enough protein?” Through talking to others that are happily leading a plant based lifestyle, tuning into countless hours of podcasts, indulging in a diverse range of nutritional books and taking on University studies, Simon has been able to answer all of those questions and more.

Being frequently questioned about his diet and what foods he does and does not eat to stay healthy on the inside and out Simon decided to set up Plant Proof as a central source of ‘easy to apply’ evidence based information.