Cell based meat and the future of food with Bruce Friedrich

In Episode 109 I sit down with lawyer and Co-Founder of the Good Food Institute Bruce Friedrich to talk about two solutions to the current problems with our food system: these solutions being plant based meat and cultivated or ‘cell-based’ meat.

Bruce Friedrich Good Food Institute Cellular Meat Cultivated Meat Plant Proof

In this episode we specifically talk about:

What’s wrong with the current food system and how it is impacting human health, planetary health and animal welfare
Specifics on climate change, COVID-19, antibiotic resistance, production inefficiencies and food security
What plant based and cultivated meats are
Specifics related to bio mimicking meat using cells collected via biopsy
Where these industries are currently and the projections
The companies leading the way in these industries
Why major meat companies are investing into this space
Barriers to entry
When we can expect to see cell based meat on shelf
How these types of products are likely to be perceived by customers
and much more

Resources:

Good Food Institute

Bruce’s Ted Talk

Bruce on Twitter

Good Food Institute on Instagram

If you’re a regular listener you will know I prefer to do these conversations in person. I apologise in advance for slightly tinny audio from Bruce’s end – the recording software is a bit hit and miss compared to when you are in the same room! Nonetheless it’s certainly not the worst audio I have heard and the information is tremendously insightful.

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