Plant Proof was inspired by Simon Hill’s personal experience with living a plant-based lifestyle.  Prior to transitioning from animal foods to a plant-based diet, Simon shared many common fears among men, and many women, in this position: am I going to lose muscle? Will I gain fat and feel bloated? What about my iron? Will I get enough protein?  Through talking to others who live a plant-based lifestyle, listening to 100’s of podcasts, reading lots of books and studying a Masters in Nutrition Simon has been able to answer all of those questions and more.

Being frequently questioned about his diet and what foods he does and does not eat to stay healthy on the inside and outside, Simon decided to set up Plant Proof as a central source of ‘easy to apply’ information for anyone:

1 – Who is curious about plant-based eating but do not know where to start and, perhaps, have some fears about how sustainable it will be for them and how they can improve their physical performance and appearance without consuming animal products.

2 – Who is already leading a plant-based lifestyle and want more specific information on how they can further improve the balance of their diet and help them better achieve their fitness goals.

3 –  Who has chronic disease such as cardiovascular disease, type 2 diabetes, kidney disease, high blood pressure, blood/breast/prostate cancers, lung disease or other indicators that they may suffer from chronic disease in the future if they do not make lifestyle changes.

4 – Who is obese or overweight and is looking to lose weight in a healthy manner that can be sustained for life.  Fat loss is a side effect of a tailored plant-based diet for anyone overweight. The real benefits are what’s happening on the inside and the fact that the diet is completely sustainable for life and not reliant on joining any programs or taking various pills.

5 – Who thinks an all plant-based diet will affect their social life too much or perhaps cost too much.

6 – Who is a mother or father and wants to understand if plant-based nutrition is suitable for infants and children.

The initial blog phase of Plant Proof will be an ongoing evolution with different topics being covered on a weekly basis.  Over the first few months, in depth Eating Guides for each of the above groups will be added providing a bullet proof strategy to adopting a plant-based lifestyle based on your circumstances.

Thank you for visiting the Plant Proof website – hopefully you find the content interesting and it is able to have an impact on your life and those around you.

Stay Plant Strong,


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